The Round Table Institute for Christian Studies brand was designed for a pastor in Wilmington, North Carolina. His passion for using conversation and time together as a way to teach others about Christian principles and life lessons was the main motivation and need for this brand .
In this brand design, I wanted to steer away from any thoughts of King Arthur and the knights of the round table! Really, I just wanted to get across the idea of conversation, being together and of community. The smaller end table made me think of a piece of furniture you’d find in your living room, something you’d put your cup of coffee on while having meaningful talks with friends or family. I think my grandmother had one a lot like it in her home when I was a child. Overall, I wanted this brand to reflect timelessness, comfort and warmth. The rich black, warm wood tones and fabric textures all work together to achieve this feeling.
I hope this logo gives you the same feelings of sitting together and having a memorable conversation. Anyone want a cup of coffee?!